Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail, has officially expanded its popular Campa beverage brand into the Nepali market through a strategic partnership with Chaudhary Group (CG) — Nepal’s largest business conglomerate and the makers of Wai Wai noodles.
This launch marks Reliance’s first entry into Nepal, and a key milestone for Campa, which had already re-entered the Indian market last year under Reliance’s leadership and made its presence felt in the Middle East. Now, with Nepal in its sights, Campa is positioning itself as a competitive player in the country’s soft drink segment.
Affordable Options for All
The initial product range introduced in Nepal includes:
- Campa Cola
- Campa Lemon
- Campa Orange
- Campa Energy Gold Boost
- Campa Energy Berry Kick
The drinks are priced with affordability in mind to appeal to a wide range of consumers:
- 250ml bottles of Campa Cola, Lemon, and Orange: NRs. 30
- Campa Energy Berry Kick: NRs. 40
Leveraging CG’s Market Power
CG Group will handle both manufacturing and distribution, giving Campa instant access to an expansive and well-established network across Nepal. This partnership allows Reliance Consumer to scale quickly in a new market while CG enhances its own beverage portfolio.
“CG’s experience and infrastructure in Nepal are unmatched. Their retail reach, combined with our product strength, will ensure Campa becomes a household name in Nepal,” a Reliance spokesperson said.
Strengthening South Asian Brand Influence
This partnership underlines the increasing regional presence of Indian brands across South Asia. Reliance’s expansion strategy aligns with a broader trend of cross-border FMCG collaborations, with companies seeking growth in neighboring countries by leveraging local giants.
With a trusted brand like Campa and the backing of two business powerhouses, this launch could reshape the beverage landscape in Nepal. Consumers now have more options — and at competitive prices — in a market traditionally dominated by global giants.
📢 Be Aware, We never charge any consultancy fee for jobs.
📲 Foodtech Network WhatsApp Jobs Group
Click to join WhatsApp group
👥Free Membership (For Jobs, Internship and Training)
Membership registration
⚙️ Food Entrepreneurs & Startups (For business owners)
Our services (Free and Paid)
📱 Food safety training and certification.
Download our App, Foodtech Network
