Mumbai-based guilt-free dessert brand, NOTO Ice Creams, has raised ₹21 crore in its Pre-Series A funding round, marking its largest investment to date. The round was led by Equentis Angel Fund, which contributed ₹6 crore. Other participants included Inflection Point Ventures (IPV), JITO, Signal Ventures, and other strategic investors.
Founded in 2019 by Varun Sheth and Ashni Shah, NOTO has become a frontrunner in India’s health-conscious dessert space, offering low-calorie, no-sugar, and vegan ice creams and sweets.
The new capital will help NOTO:
- Scale up production
- Expand distribution across new markets
- Launch offline ice cream parlours
- Enter Tier-1 and Tier-2 cities
- Strengthen quick-commerce presence
NOTO already has a presence in 13 cities with over 100 dark stores, and the company plans to deepen its omnichannel strategy to meet growing demand.
Speaking about the funding, Varun Sheth, Co-founder and CEO, said,
“This round marks a significant milestone in our journey to redefine healthy indulgence in India. With Equentis as a strategic partner, we’re ready to take NOTO to the next level.”
Manish Goel, Founder of Equentis Angel Fund, added,
“NOTO has the vision, product-market fit, and execution to lead India’s healthy snacking revolution.”
NOTO is also backed by well-known names including Rainmatter, WEH Ventures, and White Whale Partners, as well as celebrity investors like John Abraham, Kunal Bahl, and Rohit Bansal.
With health-conscious choices on the rise, NOTO is poised to become a household name in the dessert aisle — minus the guilt.
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